SFM Distributes Neat Video Solutions
SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, today announced its appointment as the Canadian distributor for Neat, a Norwegian innovator recognized as the industry’s first AI-native hardware and software platform for workplace collaboration. The agreement enables SFM to bring Neat’s complete portfolio of video collaboration solutions to market across Canada, providing resellers and system integrators with direct access to one of the most design-forward and technologically advanced collaboration hardware portfolios available today. Neat’s product lineup addresses the full spectrum of deployment environments — from personal workspaces and intimate huddle rooms to mid-size meeting rooms and large-scale conference facilities — ensuring channel partners can match the right solution to every client requirement.
The appointment reflects the complementary strengths of both organizations. SFM brings specialized knowledge of the Canadian AV and unified communications landscape, a proven well-established national distribution network, and long-standing relationships across the AV and IT channel. Neat, founded in Oslo, Norway, has rapidly established itself as a standout in the video collaboration market — earning recognition for its commitment to simplicity, flexibility, design excellence, and AI-driven innovation. Neat's devices enable amazing experiences with Google, Microsoft Teams and Zoom, making them immediately deployable across the platforms most widely adopted by Canadian enterprises, institutions, and hybrid teams.
“This partnership is a natural extension of our commitment to bringing best-in-class collaboration technology to the Canadian market,” said Ghyslain Berger, Chief Executive Officer at SFM. “Neat has built something genuinely differentiated — devices that are elegant, intuitive, and engineered with AI at their core. Their focus on creating more natural, inclusive meeting experiences resonates strongly with what Canadian organizations are looking for as they scale hybrid work. Our goal is to make Neat readily accessible through our network and to provide our partners with the tools, training, and support they need to grow their business with this product line.”
“We are excited to welcome SFM as our distribution partner in Canada,” said Rick Hill, Vice President Sales & General Manager, Americas at Neat. “SFM brings exactly the kind of channel depth, technical expertise, and market knowledge that enables us to reach more Canadian businesses with our collaboration solutions. Canada is an important market for Neat, and having a partner of SFM’s caliber and reach gives us tremendous confidence in our ability to deliver outstanding experiences to organizations from coast to coast. We look forward to building a strong and lasting partnership together.”
This distribution agreement is effective immediately. SFM will provide comprehensive partner enablement including sales support, co-marketing programs, technical training, demonstration units, and streamlined logistics for Neat’s full product portfolio throughout Canada. The lineup includes Neat Bar 2 and Neat Bar Pro for meeting rooms of all sizes, Neat Board 32, Neat Board 50, and Neat Board Pro as all-in-one collaboration displays for spaces ranging from small huddle rooms to large boardrooms, Neat Pad and Neat Pad Pro as touch-screen controllers and scheduling displays, Neat Center to extend Neat's audio and video capabilities into larger rooms, and the Neat Pulse cloud management platform — giving partners a complete, scalable offering for every deployment scenario.
About SFM:
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, they offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential.
Website - sfm.ca.
About Neat:
Neat transforms passive rooms into thinking environments with smarter, simpler video devices powered by distributed intelligence. Open by design and built for every space, Neat devices sense, respond, and coordinate seamlessly to support more natural collaboration through meeting experiences shaped around human behavior. Natively integrated with Google Meet, Microsoft Teams, Zoom, and flexible BYOD workflows, Neat devices deliver fast deployment, intuitive management, and exceptional audio and video quality. Founded in Oslo, Neat has a passionate global team redefining how people meet and collaborate.
Website - www.neat.no