SFM Distributes Yealink
SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, announced its appointment as the Canadian distributor for Yealink, a global leader in video conferencing and collaboration solutions. The agreement enables SFM to bring Yealink's full suite of professional video conferencing products to market across Canada, offering resellers and system integrators direct access to one of the world's most trusted collaboration technology portfolios. The portfolio addresses a wide spectrum of deployment environments — from compact huddle spaces to executive boardrooms and large-scale enterprise installations — ensuring resellers can match the right solution to every client requirement.
The appointment reflects the complementary strengths of both organizations. SFM brings specialized knowledge of the Canadian Unified Communication technology landscape, a proven distribution network, and long-standing relationships within the AV and unified communications channel. Yealink, ranked among the world’s top three video conferencing solution providers, delivers enterprise-grade technology deployed by organizations across more than 140 countries — solutions engineered to support the demands of modern hybrid work environments at any scale.
“This partnership marks an important step forward for SFM and for the Canadian businesses we serve,” said Ghyslain Berger, Chief Executive Officer at SFM. “Yealink has earned its reputation through a genuine commitment to product quality and continuous innovation — allocating 10% of annual revenue to R&D and holding reliability as a core design principle. That kind of discipline resonates with us. Our goal is to make Yealink’s solutions readily accessible through our network and to support our partners at every stage, from product selection through to deployment and beyond.”
“SFM is exactly the kind of channel partner Yealink looks for when entering a market — deeply rooted, technically proficient, and genuinely committed to their customers’ success,” said Penny Zheng, VP of Americas Channels Sales at Yealink. “Their established network and nuanced understanding of the Canadian market position them to bring our video conferencing portfolio to businesses that need reliable, high-performance collaboration tools. We look forward to building something meaningful together.”
This distribution agreement is effective immediately. SFM will provide comprehensive partner enablement including dedicated sales support, co-marketing programs, technical training, demonstration units, and streamlined logistics for Yealink's entire product line throughout Canada.
About SFM:
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential.
Website - sfm.ca.
About Yealink:
Yealink (300628.SZ) is a global leader in video conferencing, voice communications, and collaboration solutions, serving customers in more than 140 countries and regions. It ranks among the world’s top three video conferencing providers and leads the global SIP phone market (Source: Frost & Sullivan). As a technology pioneer in unified communications, Yealink advances innovation through sustained R&D commitment — 10% revenue for R&D investment annually and 55% of its workforce dedicated to R&D, including over 100 AI engineers. Yealink operates three Tier-1 laboratories and seven fully owned labs totaling 5,000 sqm. Guided by its core philosophy of Innovate for Trust, Yealink remains committed to delivering innovative, reliable, and future-ready communication solutions that empower businesses worldwide.
Website - www.yealink.com.